In a bold move at Watches & Wonders Geneva 2025, Rolex introduced the all-new Oyster Perpetual Land-Dweller—a striking blend of classic design and modern horological technology. This model doesn’t just represent a new chapter for Rolex—it redefines it.

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A Classic Reinvented: The Design Language

The Land-Dweller takes cues from some of Rolex’s most iconic references, notably the 1975 Datejust ref. 1530 and the vintage Oysterquartz series. Available in 36mm and 40mm cases, the Land-Dweller is impressively slim at just 9.70mm thick—significantly thinner than the Datejust 41.

It features an elegant five-link Jubilee bracelet, which seamlessly integrates into the case for a sleek, retro-modern look. The updated concealed Crownclasp elevates both form and function, marrying Rolex’s hallmark sophistication with modern finesse.

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Mechanical Marvel: Introducing the Calibre 7135

At the heart of the Land-Dweller is Rolex’s latest mechanical innovation: the Calibre 7135. Beating at a high-frequency 5Hz (36,000 vph), this new movement offers precision down to a tenth of a second—a first for Rolex in mechanical timekeeping.

What really sets this movement apart is the revolutionary Dynapulse escapement, which replaces the traditional Swiss lever. With dual silicon escape wheels and a unique indirect impulse design, the Dynapulse delivers reduced friction, higher efficiency, and extended durability. For the first time in a Rolex of this caliber, a transparent sapphire caseback showcases this next-generation escapement in action.

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Variants and Materials: Luxury in Every Detail

Rolex is offering the Land-Dweller in several luxurious configurations to appeal to a broad range of tastes:

• 36mm Everose Gold – A warm, elegant tone with the option for gem-set bezels.
• 40mm Rolesor – A hybrid of Oystersteel and white gold, paired with a fluted bezel.
• 40mm Platinum – The pinnacle of prestige with a stunning fluted bezel and solid platinum body.

Prices start at $13,900 USD for the 36mm Everose model and climb to $63,500 USD for the full platinum edition.

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Final Thoughts: The Future of Rolex is Now

The Rolex Land-Dweller 2025 is more than a watch—it’s a statement of intent. With its heritage-driven aesthetic and pioneering movement, Rolex is sending a clear message: the brand’s future lies in bridging timeless design with 21st-century innovation.

Whether you’re a dedicated Rolex aficionado or a first-time collector, the Land-Dweller delivers sophistication, precision, and cutting-edge technology in a single, elegant package.