Swatch began development in the early 1980s, under the leadership of the then ETA SA’s CEO, Ernst Thomke with a small team of watch engineers led by Elmar Mock and Jacques Müller.

Conceived as a standard timekeeper in plastic, Franz Sprecher, a marketing consultant hired by Thomke to give the project an outsider’s consideration, sought to create a fashionable line of watches.

Swatch was originally intended to re-capture entry level market share lost by Swiss manufacturers of mechanical watches, and the subsequent growth of Japanese companies such as Seiko and Citizen in the 1960s and 1970s, and to re-popularize analog watches at a time when digital watches had achieved wide popularity.

In 1983, the group hired Jacques Irniger—who formerly served as the marketing executive for Colgate, Nestlé—to launch the swatch.

The first collection of twelve Swatch models was introduced on 1 March 1983 in Zürich, Switzerland. Initially the price ranged from CHF 39.90 to CHF 49.90 but was standardized to CHF 50.00 in autumn of the same year. Sales targets were set to one million timepieces for 1983 and 2.5 million the year after. With an aggressive marketing campaign and relatively low price for a Swiss-made watch, it gained instant popularity in its home market.

Lebanese entrepreneur Nicolas G. Hayek, together with a group of Swiss investors, took over a majority shareholding of Swatch during 1985 in the newly consolidated group under the name Societe Suisse de Microelectronique et d’Horlogerie, or SMH. He became chairman of the board of directors, and CEO in 1986. Later he changed company’s name to Swatch Group.

This combination of marketing and manufacturing expertise restored Switzerland as a major player in the world wristwatch market. Synthetic materials were used for the watchcases as well as a new ultra-sonic welding process and assembly technology. In 1997, the Swatch group opened about 60 stores worldwide.

  • SWATCH TEKNO BLACK MEN’S WATCH

    Brand:SWATCH

    Wrist watch shopping for Irony New Chrono Feast. For the lovers of speed.

    A new sporty and powerful look for Irony New Chrono: the superluminova enriched 3D architectural bezel gives these guys a real kick!

    Amazing Drive pushes the limits with the touch of deep, sporty red on the face, and inspires wild racing heartbeats.

    While Techno Black and Techno Blue are perfect for the intense city adventures. Carved natural rubber or strong, shiny and black stainless steel bracelets make these styles ideal for action in the most extreme conditions.

    The trend of charcoal black PVD finish is in full bloom here, the satin feeling surface being an ideal mix of sensuality and masculinity.

    Estimated delivery on 16 - 22 July, 2024
    $410.00$420.00 EAN: 193000055535
  • SWATCH IRONY VINTAGE BACK TO COPPER

    Brand:SWATCH

    Wrist watch shopping for this Handsome BACK TO COPPER (YVC100) which has some glorious vintage vibes with its antique copper PVD case.

    The blue-grey dial stands out and the chronograph’s time is easy to read thanks to Swatch Glow on the hands.

    Fixed antique copper PVD bezel. Blue dial with luminous silver-tone hands and Arabic numeral hour markers. Minute markers around the outer rim. Dial Type: Analog. Luminescent hands. Date display at the 6 o’clock position. Chronograph – three sub-dials displaying: 60 second, 30 minute and 1/10th of a second. Quartz movement. Scratch resistant mineral crystal. Pull / push crown. Solid case back. Round case shape, case size: 49 mm x 43 mm, case thickness: 12.67 mm. Band width: 20 mm. Tang clasp. Water resistant at 30 meters / 100 feet. Back To Copper Series. Casual watch style. Swatch Back To Copper Quartz Blue Dial Men’s Watch YVC100.

    Estimated delivery on 16 - 22 July, 2024
    $430.00$450.00 EAN: 078000055320
  • SWATCH MOUVEMENT DE CURIOSITÉ YIS433G

    SWATCH MOUVEMENT DE CURIOSITÉ YIS433G

    Brand:SWATCH

    This Swatch brushed stainless steel watch shows its inner automatic workings with a visible wheel, silver dial with black and gray printed rings, and applique indexes.

    Estimated delivery on 16 - 22 July, 2024
    $495.00 EAN: 095000081944
  • SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO JUPITER SO33C100

    SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO JUPITER SO33C100

    Brand:OMEGA
    Estimated delivery on 16 - 22 July, 2024
    $900.00 EAN: 200000090630
  • SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO THE MOON

    SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO THE MOON

    Brand:OMEGA

    The Swatch x Omega Moon collaboration brings together two iconic Swiss watch brands, Swatch and Omega, in a special edition timepiece that pays homage to the historic Apollo moon missions. This unique partnership combines Swatch’s vibrant and playful design aesthetic with Omega’s renowned craftsmanship and precision.

    Estimated delivery on 16 - 22 July, 2024
    $950.00 EAN: 156000090517
  • SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO URANUS

    SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO URANUS

    Brand:OMEGA
    Estimated delivery on 16 - 22 July, 2024
    $950.00 EAN: 154000090599
  • SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO PLUTO SO33M101

    SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO PLUTO SO33M101

    Brand:OMEGA
    Estimated delivery on 16 - 22 July, 2024
    $950.00 EAN: 127000090845
  • SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO MARS

    SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO MARS

    Brand:OMEGA
    Estimated delivery on 16 - 22 July, 2024
    $950.00 EAN: 180000090857
  • SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION ON EARTH

    SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION ON EARTH

    Brand:OMEGA
    Estimated delivery on 16 - 22 July, 2024
    $950.00 EAN: 131000090972
  • SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO MERCURY SO33A100

    SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO MERCURY SO33A100

    Brand:OMEGA

    MISSION TO MERCURY

    With its intense deep grey colour and metallic grey VELCRO© strap, this watch means business. The chronograph seconds hand, subdial hands and tachymeter scale are in white. The subdials and bezel background in black. All dials carry the OMEGA X SWATCH branding, as well as the iconic Speedmaster logo and the new MoonSwatch logo. The glass construction, the “hidden” S integrated in the center of the crystal, the fine and sophisticated circular pattern on the dial outer ring and the subdials, the sharp and smooth lugs construction, the iconic “dot over 90” detail on the tachymeter scaled bezel, and of course the unique Bioceramic touch are common to all models and stand for passionate love for details. All hours, minutes, chronograph seconds hands and hour markers sport superluminova for a perfect glow in the dark.

    Estimated delivery on 16 - 22 July, 2024
    $950.00 EAN: 044000091170
  • SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO SUN SO33J100

    SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO SUN SO33J100

    Brand:OMEGA

    MISSION TO THE SUN

    This star of the show in bright sun yellow has a sophisticated sun-brushed style dial and white VELCRO© strap. The chronograph seconds hand, subdial hands and tachymeter scale are in orange. The subdials and bezel background in white. All dials carry the OMEGA X SWATCH branding, as well as the iconic Speedmaster logo and the new MoonSwatch logo. The glass construction, the “hidden” S integrated in the center of the crystal, the fine and sophisticated circular pattern on the dial outer ring and the subdials, the sharp and smooth lugs construction, the iconic “dot over 90” detail on the tachymeter scaled bezel, and of course the unique Bioceramic touch are common to all models and stand for passionate love for details. All hours, minutes, chronograph seconds hands and hour markers sport superluminova for a perfect glow in the dark.

    Estimated delivery on 16 - 22 July, 2024
    $950.00 EAN: 174000091235
  • SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO SATURN

    SWATCH X OMEGA BIOCERAMIC MOONSWATCH MISSION TO SATURN

    Brand:OMEGA

    MISSION TO SATURN

    Beautiful beige with Saturn’s rings at 6 o’clock.

    On this model, sandy, cool beige tones contrast nicely with a brown dial and VELCRO© strap. The chronograph seconds hand, subdial hands and tachymeter scale background are also in brown. The seconds subdial depicts Saturn’s rings. All dials carry the OMEGA X SWATCH branding, as well as the iconic Speedmaster logo and the new MoonSwatch logo. The glass construction, the “hidden” S integrated in the center of the crystal, the fine and sophisticated circular pattern on the dial outer ring and the subdials, the sharp and smooth lugs construction, the iconic “dot over 90” detail on the tachymeter scaled bezel, and of course the unique Bioceramic touch are common to all models and stand for passionate love for details. All hours, minutes, chronograph seconds hands and hour markers sport superluminova for a perfect glow in the dark.

    Estimated delivery on 16 - 22 July, 2024
    $950.00 EAN: 143000091330
FREE WORLDWIDE DELIVERY
FREE WORLDWIDE DELIVERY
INSURED DELIVERY
INSURED DELIVERY

Shop

Talk to Us!
1
💬 Need help?
Hello 👋
Can we help you?
Do you want to be first to get alerts on promos and discounts? If yes, subscribe to our whatsapp notifications and alerts. Happy Shopping!
Skip to content